Jordan Brand Celebrates Russell Westbrook’s MVP Award with Limited Air Jordan XXX1

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Russell Westbrook becomes the first Jordan Brand athlete since Michael Jordan in 1998 to win the MVP award. To honor Westbrook, the brand releases a commemorative “Why Not 0?” spot and a limited Air Jordan XXX1 Russell Westbrook shoe. The spot underscores one of the greatest individual seasons of all time and reaffirms that although […]

The Nike Flyknit Trainer Returns in July

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Nike is official set to welcome back the original Flyknit Trainer that originally debuted back in 2012. One of the first hints was when Draymond Green received an exclusive “Championship” versions for wining the 2017 NBA Finals. Also spotted in an upcoming pair was Kevin Durant, who was wearing the “Sunset” colorway releasing in July. […]

adidas Releases the Rom “Zissou” Inspired by Wes Anderson’s “The Life Aquatic With Steve Zissou” Film

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adidas quietly released an extremely limited-edition adidas Rom Zissou sneaker that was inspired by Wes Anderson’s classic 2004 film “The Life Aquatic with Steve Zissou,” which featured the adidas sneaker in the movie. It has been a long time coming, but adidas finally pulled the trigger and released the shoe. The only bad news is […]

adidas Y-3 Previews Spring/Summer 2018 Collection in Paris

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The adidas Y-3 Spring/Summer 2018 Collection was revealed during Paris Fashion Week. Continuing to push boundaries, Yohji Yamamoto’s latest collection once again reinvents the category of fashion sportswear. As Yohji has simply stated, “Y-3 has been the Uniform of the Street since 2003.” Aside from the apparel, Y-3 fearlessly innovates in footwear, unveiling an expansive […]