Reebok has recently announced their latest celebrity to their roster by adding singer Ariana Grande who will be the brand’s newest ambassador.
According to WWD, the deal will run for a year and capitalize on Grande’s massive social media following — 113 million on Instagram alone, which makes this deal a no brainer for Reebok.
“Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality, and push boundaries,” Grande said. “I’m an advocate for people accepting themselves for who they are. Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by.”
Bold. Confident. Defiant. From the styles she wears to the sweat that she drips, @ArianaGrande is constantly challenging conventions, inspiring dangerous women everywhere to be their best selves. Join us in showing some love to the newest member of the Reebok family! #ArianaxReebok #BeMoreHuman Check out the link in bio to shop Ari's look!
Source: Sneaker Bar
First Posted @ Reebok Signs Ariana Grande